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There are several factors that have a major influence in the consumer behavior manifested by the American public. These include the price and quality of a product. In addition, the country of manufacture has emerged as a great determinant in influencing the consumer behavior of Americans. This factor has divided the consumers into two major […]

The packaging designs adopted by a company for a particular product will have a significant influence in the sales of that product. The choice by a producer in terms of shape and size with an aim to increase the consumers’ convenience, will determine the demand for that product by the consumers. Coca-Cola is a very […]